What is a PEO?
PEOs provide the reassurance that comes with the knowledge of a comprehensive HR department.
They offer a range of services, including payroll, benefits, HR, tax administration, and help with regulatory compliance to businesses expanding nationwide. Companies partnering with a PEO experience faster growth, reduced employee turnover, and are 50 percent less likely to shut down.
Here is a short video that we hope explains it best.
Frequently asked questions
What is a strategic PEO general agency?
A PEO general agency—similar to a wholesaler in the insurance industry—is your partner for accessing multiple PEOs through one channel. We handle the heavy lifting—sourcing options, negotiating pricing, and protecting your book—so you stay the broker of record and keep full control of your client.
Will I lose control of my clients if I partner with BestFit?
No. Your book of business stays 100% yours. We act as your partner, not a competitor. You stay the broker of record, and we shield you from PEO sales reps who might otherwise try to bypass you.
How does compensation work?
Your firm is compensated through a revenue share paid by the PEO. BestFit has pre-negotiated agreements with its partner PEOs that typically provide higher compensation than a broker could secure independently. In addition, compensation percentages increase as your firm brings more client volume through BestFit, rewarding long-term partnership and growth. This structure allows your firm to earn a larger share of total compensation while retaining any additional incentives or bonuses offered by the PEO.
Do my clients pay more by going through BestFit?
No. Clients pay the same (and often less) than if they went directly to a PEO. Because of our volume, we can often secure better pricing.
What if I already have relationships with certain PEOs?
No problem. We can work with PEOs you’re already contracted with, and we can also open doors to new ones you may not have relationships with. Our role is to simplify and expand your options.
Can I earn both PEO and health commissions?
Yes. In some cases, if the PEO’s master health plan isn’t the right fit and you place the client on the open market, you can “double dip”—earning commissions from both the PEO and the carrier.
Will this create more work for me?
Actually, less. The PEO handles day-to-day HR, payroll, benefits admin, and compliance. Clients placed with PEOs are stickier, stay longer (average 6 years), and require less annual remarketing.
What if my client isn’t happy with the PEO?
We step in as the advocate. If an issue can’t be resolved, we’ll help move the client to a better-fit PEO—without risking your relationship or commissions.
Do I need to commit to minimums or exclusivity?
No. There are no minimum case sizes, quotas, or exclusivity requirements. Use us as much or as little as you’d like—we’re here to help you win and retain clients.
How do you choose the right PEO for my client?
We learn about your client’s business, pain points, and goals, then bring back a clear side-by-side comparison of vetted PEOs. We simplify the complexity, explain how each option works, and help you and your client make a confident decision.
“When Nate introduced me to their PEO back office, the decision was simple. I could spend decades trying to build a team like Gabe and Meghan—or I could partner with Bestfit and gain that expertise overnight. In just a short time, they’ve created massive value for Kustom HR.”